This is likely to be the number one most often cited example of what not to do when your business is in the midst of a PR crisis, as well as the power of social media publicity. What lawyers consider acceptable has little to do with what it right and almost any strategy that can result in a win is acceptable – even lying.Īfter Progressive made a rebuttal that they were not representing the defendant,įollowers of the case did some fact checking and determined their claim to be untrue.
Progressive actually made the bad publicity worse by claiming they did NOT defend Katie’s killer in court when they most certainly did.
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The jury ruled in favor of the Fisher family – the other driver was determined to be negligent – and the judge ordered Progressive to pay. ~Discussions around Progressive were 51.33 percent negative They never dreamed that Progressive would sent their legal team to defend the driver that killed Katie in order to avoid paying the Fisher family the $75,000 they clearly owed. Surrounding SF Chronicle’s Progressive Insurance on Defense After Court Caseīecause getting a jury ruling to prove the other driver was at fault was the only way to force Progressive to pay what they clearly owed, the Fisher family reluctantly took the other driver to court. Redditors were outraged – see the comments about Progressive Insurance on Reddit Progressive chose to take the position that KATIE was at fault in the accident in spite of the evidence and the other driver’s insurance company paying – something they clearly would NOT have done if their customer was not at fault.īecause Maryland law does not allow policy holders to sure their insurance companies for breach of contract, Katie’s family had to prove Katie was not at fault by establishing that the other driver caused the accident. Progressive clearly owed the Fisher family $75,000. Because Katie’s killer was underinsured, Katie’s policy with Progressive should have paid out the difference between the at fault driver’s insurance of $25,000 and the $100,000 Katie carried. Matt Fisher’s sister, Katie, was killed in an auto accident in 2012 by a driver who ran a red light according to witnesses. In GrowMap’s post Progressive Insurance Reform “ My Sister Paid Progressive Insurance to Defend Her Killer In Court“ See Matt Fisher Video About Progressive Insurance persuasivelyĮxplaining what happened and why he tweeted Read on to see why they may not get what the judge ordered. While some report that they “settled” with the Fisher family, as I edit this post on they have NOT seen one thin dime.
Progressive’s position is basically that they met the letter of the law and they obviously do not feel any need to actually do what is right or to care what their customers think. Progressive’s response has simply dug the hole deeper and deeper as I documented in the whole Progressive Insurance Fisher Story. His tumbler post titled “My Sister Paid Progressive Insurance to Defend Her Killer in Court”generated blog posts, tweets, Facebook and Google Plus shares and multiple threads on Reddit. Since August 13, 2012, when Matt Fisher wrote about this family’s miserable experience with Progressive Insurance in his tumblr there has been an avalanche of negativity launched towards Progressive. UPDATE: Progressive Insurance tweeted that a settlement Just click either of the links above and join the party!Tagged as: freelancing, Twitter, twitter chats, twitter parties RSVP to receive an email to pre-enter to winĮven if you have never been on a Twitter chat or party before you CAN do this.
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